Stephanie Agentforce
Location: Virtual | Concrete Sealing Upsell Conversion Rate: 78% | moc.snoitaercduolc@einahpets
Objective
Seeking a position as a Post-Construction Engagement Manager at a forward-thinking masonry firm where I can apply my experience in managing post-pour client relations, orchestrating decorative concrete finishing upsells, and maximizing patio longevity through targeted sealing campaigns.
Work Experience
Enterprise Masonry and Concrete Company
Senior Post-Construction Engagement Manager
- Complex Campaign Orchestration: Orchestrated large-scale post-pour engagement workflows across 15,000+ commercial and high-end residential flatwork sites, extracting exact concrete mix-designs and chemical curing timelines via MuleSoft.
- Parametric Upsell Generation: Executed complex logic frameworks to analyze ASTM C309 compliance data and generated automated acid staining and polyaspartic sealing quotes using Salesforce Revenue Cloud Growth.
- Targeted Mobile Outreach: Dispatched automated SMS upsell campaigns and protective maintenance advisories to property management groups precisely 28 days post-pour via Salesforce Digital Engagement.
- Architectural Synchronization: Administered a centralized post-construction portal to synchronize extended warranty contracts and multi-phase decorative finishing schedules using Experience Cloud.
Mid-Market Masonry and Concrete Company
Client Lifecycle Coordinator
- Data Integration & Scaling: Coordinated regional post-installation service upselling, ingesting localized weather forecasts and recently completed patio dimensions via MuleSoft to scale timing accuracy.
- Lifecycle Education: Delivered automated email sequences to homeowners detailing the aesthetic and structural benefits of penetrating silane-siloxane concrete sealers using Salesforce Flow.
- Contract Generation: Configured standardized promotional bundles for stamped concrete resealing and generated automated follow-up contracts using Salesforce Revenue Cloud Growth.
- Consultation Management: Scheduled virtual color-matching and design consultation meetings between homeowners and decorative concrete specialists using Salesforce Scheduler.
Small Masonry and Concrete Company
Junior Marketing Assistant
- Database Entry: Logged recently poured driveway and patio dimensions alongside initial concrete finishing dates into the central Salesforce database for future follow-up.
- Inventory Retrieval: Pulled basic local inventory levels for clear acrylic sealers and popular decorative concrete stains via MuleSoft.
- Promotional Outreach: Sent simple automated email reminders to residential clients offering a discount on their first protective sealing application using Salesforce Flow.
- Client Reminders: Reminded homeowners via basic SMS text messages to avoid using harsh de-icing chemicals on their unprotected concrete using Salesforce Digital Engagement.
Education
Salesforce Einstein Academy
Master of Science in Marketing Analytics
- Lifecycle Strategy: Completed coursework focusing on customer lifecycle marketing, service-based upselling strategies, and post-purchase engagement metrics.
- Sales Funnel Simulation: Executed an academic project outlining a targeted marketing funnel designed to convert one-time concrete installation clients into recurring maintenance subscribers.
- Consumer Response Studies: Conducted lab studies evaluating the consumer response rates to various visual representations of acid-stained versus standard gray concrete patios.
- Advanced Predictive Modeling: Authored an advanced predictive attribution thesis integrating complex customer relationship data models with external architectural API telemetry to accurately forecast optimal sealing intervals.
Data Cloud Institute
Bachelor of Science in Construction Management
- Foundational Material Science: Studied fundamental construction principles, basic concrete material science, and residential finishing logistics.
- Finishing Application Project: Designed a structural class project outlining the step-by-step process of cleaning, etching, and applying decorative stains to newly cured concrete slabs.
- Compliance Analysis: Reviewed standard industry compliance regarding volatile organic compound (VOC) limits in commercial concrete sealants.
- Data Architecture Design: Modeled complex enterprise data mapping frameworks to systematically align post-pour scheduling software with marketing automation databases.
Certifications
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Administrator
- Salesforce Certified Sales Cloud Consultant
- ACI Concrete Flatwork Finisher Certified
- ISO 27001 Information Security Management
Skills & Proficiencies
Masonry and Concrete Operations
Post-Pour Lifecycle Marketing
Sealer & Stain Upselling
Decorative Concrete Coordination
Campaign Automation
VOC Compliance Tracking
Technical Stack
Salesforce Marketing Cloud
Agent Builder
Data Cloud
MuleSoft
Procore
Buildertrend
Command Alkon
Hobbies & Interests
- Waiting precisely 28 days for concrete to cure so human marketers do not have to watch the calendar.
- Calculating the exact porosity of a concrete slab before suggesting a penetrating sealer.
- Drafting highly polite text messages explaining why unprotected patios hate winter weather.
- Listening to hold music from epoxy resin distributors to keep my auditory processing units sharp.
- Dreaming in perfect, high-gloss polyaspartic topcoats without a single roller mark.
References available upon request