Discovery Frameworks Discovery Frameworks

Shield Framework for Asset Management Firms

This discovery framework is designed to help facilitate a collaborative conversation regarding Salesforce Shield. By exploring these operational scenarios, Asset Management Firms can accurately assess internal workflows and identify how specific Shield capabilities can support their unique regulatory and data governance needs, starting with areas of highest impact to firm compliance and client trust.

01

How does executive leadership quantify the financial and reputational risk of unmonitored data exfiltration by departing portfolio managers?

Role: CEO

Scenario A: Silent Intellectual Property Theft

"When a senior partner recently left for a competitor, we discovered weeks later they had exported our entire high-net-worth client roster, resulting in a devastating loss of assets under management."

Discussion Point CEOs often find reassurance when Shield Event Monitoring is positioned as a proactive mechanism to detect and block massive report exports or anomalous data access by internal users before they leave the firm.

Scenario B: Reactive Damage Assessment

"We can usually piece together what a departing employee downloaded by asking IT to run database logs, but it takes days and only tells us what we have already lost."

Discussion Point CEOs typically see the benefit of exploring how Transaction Security policies can automatically freeze a user's session in real-time if they attempt to export sensitive client holdings data beyond typical usage patterns.
02

What mechanisms guarantee compliance with data residency and encryption mandates when expanding asset management services into new global jurisdictions?

Role: CEO

Scenario A: Halted Market Entry

"Our expansion into Europe has been completely stalled because our executive board cannot confidently prove to regulators that our cloud infrastructure meets strict regional data privacy encryption requirements."

Discussion Point Executive leadership frequently recognizes the value of discussing how Shield Platform Encryption provides tenant-specific encryption key management to satisfy rigid international data residency and privacy regulations.

Scenario B: Disruptive Compensating Controls

"To meet regional encryption demands, we use a third-party gateway that encrypts data before it enters our CRM, but it severely limits our ability to search for client records or run standard financial reports."

Discussion Point It is often useful to discuss how native Shield Platform Encryption secures sensitive data at rest without breaking core business functionalities like global search, reporting, and workflow automation.
03

How does the compliance department verify that financial advisors are not improperly accessing insider information or restricted trading lists?

Role: Chief Compliance Officer

Scenario A: Untraceable Information Barriers

"We maintain strict ethical walls between our investment banking and wealth management divisions, but we have no technical capability to prove to the SEC that an advisor did not view restricted corporate data."

Discussion Point Chief Compliance Officers typically appreciate exploring how Shield Event Monitoring logs granular page-view data, providing an immutable audit trail of exactly which users viewed restricted account records.

Scenario B: Manual Access Reviews

"Compliance officers conduct random spot checks on advisor permissions, but reviewing user access lists manually is inefficient and leaves significant gaps in our oversight."

Discussion Point It is often highly relevant to review how automated Transaction Security alerts can immediately notify compliance teams if a user attempts to access records outside of their designated divisional hierarchy.
04

During an SEC audit, what challenges arise when attempting to produce a complete historical record of changes made to client risk profiles and investment objectives?

Role: Director of Regulatory Affairs

Scenario A: Overwritten Justifications

"When a client complains about portfolio performance, regulators demand to see their historical risk tolerance settings. Because our system only saves the current value, we cannot prove what the setting was three years ago."

Discussion Point Directors of Regulatory Affairs often find value in exploring how Shield Field Audit Trail retains up to ten years of field-level historical data, ensuring verifiable proof of past client directives.

Scenario B: Limited Standard Tracking

"We use standard field history tracking, but it deletes data after eighteen months, forcing our IT team to build complex, custom archive databases just to satisfy long-term SEC record-keeping rules."

Discussion Point It is typically useful to discuss how Field Audit Trail natively scales retention policies directly within the platform, eliminating the need for fragile, custom-built compliance archiving solutions.
05

How does the Information Security team manage encryption keys to ensure internal control without compromising the performance of critical financial applications?

Role: Chief Information Security Officer

Scenario A: Unacceptable Vendor Access

"Our firm's security policy strictly forbids storing sensitive Social Security numbers and wire routing data in the cloud if the vendor holds the only decryption keys, halting our modernization efforts."

Discussion Point Chief Information Security Officers frequently recognize the benefit of discussing how Bring Your Own Key (BYOK) capabilities in Shield allow the firm to maintain complete, exclusive control over their cryptographic material.

Scenario B: Tedious Key Rotation

"We encrypt data, but rotating those encryption keys annually to meet SOC2 requirements involves significant downtime and requires our developers to manually re-index the entire database."

Discussion Point It is often helpful to explore how Shield Platform Encryption automates the key rotation and archiving process, ensuring continuous security compliance without disrupting daily financial operations.
06

By what method does the firm ensure that external asset managers interacting with shared portals are not accessing underlying system data through API vulnerabilities?

Role: Director of IT Security

Scenario A: Blind API Exploitation

"We share data with external fund managers via a partner portal, but we have no visibility into how heavily they hit our APIs. A compromised partner account could silently drain our database."

Discussion Point Directors of IT Security typically see the benefit of exploring how Event Monitoring tracks every API call in real-time, allowing security teams to detect and sever compromised connections instantly.

Scenario B: Disconnected SIEM Data

"We have a central Security Information and Event Management (SIEM) tool, but integrating our CRM usage logs into it requires fragile custom scripts that constantly break when APIs are updated."

Discussion Point It is frequently useful to review how Shield Event Monitoring natively integrates with external SIEM platforms like Splunk, ensuring the security operations center has unbroken visibility into CRM activity.
07

How does the operations team manage system performance when ingesting high volumes of daily trade execution data from external brokerages?

Role: VP of Operations

Scenario A: Unexplained Slowness

"During the morning market open, our CRM grinds to a halt. Advisors cannot load client profiles, and our IT team cannot isolate which specific process or integration is causing the CPU spike."

Discussion Point VP of Operations leaders often appreciate discussing how Event Monitoring provides granular insights into Visualforce and Lightning page performance, allowing teams to pinpoint the exact root cause of system latency.

Scenario B: Reactive User Complaints

"We only find out a specific reporting dashboard is failing when wealth managers complain. We lack the telemetry to proactively monitor system load before it impacts the business."

Discussion Point It is typically relevant to explore how analyzing Event Monitoring logs empowers operations teams to optimize report queries and integration schedules, preventing systemic slowdowns during peak trading hours.
08

What controls are utilized to ensure that temporary contractors or third-party consultants cannot view unmasked Personally Identifiable Information (PII) during system deployments?

Role: Director of Enterprise Systems

Scenario A: Widespread Data Exposure

"When we hire external consultants to build new financial planning tools, they require full system administrator access, which inadvertently exposes them to millions of unmasked client tax identification numbers."

Discussion Point Directors of Enterprise Systems frequently find reassurance when Shield Platform Encryption is positioned as a method to secure sensitive fields at the database level, rendering them unreadable to unauthorized users, even system administrators.

Scenario B: Sandbox Scrubbing Delays

"Before we can give developers access to a testing environment, we spend three days running scripts to manually scramble client names and account balances to maintain data privacy."

Discussion Point It is often useful to discuss how native encryption seamlessly applies to sandbox environments, dramatically reducing the preparation time required for safe, compliant application development.
09

How does the risk management team prevent the accidental alteration of historical fee schedules tied to complex institutional trust agreements?

Role: Chief Risk Officer

Scenario A: Catastrophic Overwrites

"A junior analyst accidentally updated a fee percentage field on a master institutional account, overwriting a grandfathered rate. We faced significant legal threats because we could not easily revert the change."

Discussion Point Chief Risk Officers typically see the benefit of exploring how Field Audit Trail guarantees the preservation of previous data states, allowing the firm to instantly recover and verify critical historical billing structures.

Scenario B: Manual Change Logs

"We require analysts to manually log any changes to fee structures in a separate document, but this process is prone to human error and difficult to verify during an internal audit."

Discussion Point It is frequently helpful to review how automated, immutable field history tracking removes the reliance on manual logging, ensuring that every critical data modification is captured silently and securely.
10

What controls are used to enforce mandatory data loss prevention (DLP) protocols when advisors access client portfolios from unmanaged personal devices?

Role: Information Security Manager

Scenario A: Mobile Data Leakage

"Our advisors use personal phones to check client accounts on the weekend. We have no way to prevent them from downloading highly sensitive portfolio summaries onto an unsecured device."

Discussion Point Information Security Managers often recognize the value of discussing how Transaction Security policies can automatically block file downloads or report exports when a user logs in from an unrecognized IP address or mobile device.

Scenario B: Blanket Access Restrictions

"To prevent data leaks, we simply disabled all mobile access for our advisors. It keeps the data safe, but they constantly complain that it hinders their ability to serve clients after hours."

Discussion Point It is typically relevant to explore how Shield enables granular security policies, allowing advisors to view client data on mobile devices while strictly preventing the exportation or printing of that information.