Product Playbooks Product Playbooks

Salesforce Shield Playbook for Housing Authorities

Enhance your housing authority operations with Salesforce Shield. Streamline data security, maintain strict Fair Housing compliance, and automate oversight without disrupting your caseworkers' daily tasks.

01 | Foundational: Intake

Waitlist Application Encryption

The Operational Reality

Intake procedures require handling sensitive PII like Social Security numbers and proof of income. While your current intake process is thorough, securing this data manually adds administrative overhead. Implementing an automated encryption layer ensures data safety while allowing caseworkers to process waitlist applications at their normal speed.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Platform Encryption is configured to automatically encrypt applicant PII fields upon data entry.
  • Step 2 Caseworkers enter voucher application data naturally, while the system works in the background to mask data at rest.
  • Step 3 The system automatically decrypts and displays the information only when an authorized housing specialist views the record.
Projected ROI & Impact
100% PII Secured at Rest
0 Hours Added to Intake
100% Audit Readiness
02 | Foundational: Efficiency

Automated PII Scanning for Applications

The Operational Reality

Applicants occasionally enter sensitive financial data into open text fields on intake forms by mistake. Staff members currently spend valuable time sweeping these forms to ensure information is correctly categorized. Automating this oversight enhances the efficiency of your processing team and eliminates manual review.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Einstein Data Detect scans all incoming text fields on waitlist applications.
  • Step 2 The tool automatically identifies and flags misplaced sensitive data, such as a credit score entered in a general notes field.
  • Step 3 The system instantly applies classification tags to the flagged records so operations leaders can organize the data correctly.
Projected ROI & Impact
90% Reduction in Manual Review
24hr Faster Processing Time
0 Manual Data Sweeps
03 | Foundational: Scheduling

Inspection Routing Oversight

The Operational Reality

Housing Quality Standards inspectors need daily access to unit and tenant data to schedule site visits effectively. Relying on manual reports to track who is accessing which unit records can slow down territory management. Automating access visibility ensures seamless scheduling oversight and protects tenant privacy.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Event Monitoring logs every instance an inspector views a specific tenant or unit record.
  • Step 2 The system tracks these access logs against standard scheduling patterns.
  • Step 3 Event Monitoring automatically alerts operations managers if an inspector accesses records outside their assigned territory.
Projected ROI & Impact
100% Access Visibility
50% Reduction in Misrouting
0 Impact on Inspector Speed
04 | Foundational: Efficiency

Applicant Status Tracking

The Operational Reality

Tracking changes to an applicant's placement on the waitlist is necessary for maintaining Fair Housing compliance. Compiling these historical changes manually pulls focus away from active casework. Automated historical tracking streamlines the creation of these compliance timelines.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Field Audit Trail captures every status change made to a waitlist application.
  • Step 2 The automation archives the previous value, the new value, the date, and the user who made the adjustment.
  • Step 3 The system stores this forensic history for up to ten years without cluttering the daily view of the caseworker.
Projected ROI & Impact
10yr Data Retention
100% Automated Logging
40hr Saved per Audit
05 | Growth: Partner Management

Landlord Activity Monitoring

The Operational Reality

Expanding your Section 8 landlord network requires understanding how partners interact with your organization. Operations teams benefit from knowing which property owners are actively managing their subsidized units. Automated activity tracking helps target outreach and improve partner retention rates.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Event Monitoring records external login frequency and report generation by property owners.
  • Step 2 The system aggregates this usage data to build a profile of landlord engagement over a 30-day period.
  • Step 3 Event Monitoring automatically surfaces lists of inactive landlords to the operations team for targeted support and outreach.
Projected ROI & Impact
25% Increase in Retention
100% Automated Tracking
30% Faster Response Times
06 | Growth: Retention

Tenant Recertification Auditing

The Operational Reality

Annual tenant income recertification is a core duty that maintains housing subsidies. Reviewing past income adjustments often requires sifting through archived notes or previous system entries. Centralizing the retention of these changes accelerates the recertification cycle and keeps families housed.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Field Audit Trail archives prior income figures every time a caseworker updates a tenant's annual earnings.
  • Step 2 The system automates the retrieval of this historical data into a dedicated audit panel on the tenant's profile.
  • Step 3 Caseworkers view clear, side-by-side comparisons of year-over-year income changes to finalize recertifications rapidly.
Projected ROI & Impact
60% Faster Prep Time
10yr Audit History
100% Subsidy Accuracy
07 | Growth: Upsell & Expansion

Voucher Expansion Security

The Operational Reality

Expanding your housing programs means processing higher volumes of partner and property data simultaneously. Ensuring every new record adheres to strict privacy standards can overwhelm a growing team. Automated data scanning scales with this growth to seamlessly maintain your organization's security posture.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Einstein Data Detect runs batch scans on all newly created property and landlord records.
  • Step 2 The automation flags any unencrypted PII that may have been uploaded during bulk data imports.
  • Step 3 The system enforces native encryption rules to ensure all new expansions align immediately with your security standards.
Projected ROI & Impact
100% Scan Coverage
80% Reduction in Risk
0 Manual Oversight Needed
08 | Enterprise/Scale: Compliance

HUD Audit Automation

The Operational Reality

Meeting HUD compliance standards requires presenting detailed operational histories of tenant placement and voucher usage. Gathering years of data modifications manually for these reviews is a highly intensive process. Automating the retention of these audit trails prepares the organization for reviews effortlessly.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Field Audit Trail continuously centralizes changes to critical HUD-mandated fields across all records.
  • Step 2 The system automates the compilation of these history logs into a persistent, immutable background ledger.
  • Step 3 Operations leaders can instantly export this standardized data for external auditors without writing complex queries.
Projected ROI & Impact
75% Reduction in Audit Prep
100% HUD Alignment
60mo Compliance Archive
09 | Enterprise/Scale: Revenue Cycle

Subsidy Disbursement Security

The Operational Reality

Disbursing Housing Assistance Payments to landlords involves managing sensitive financial routing details. Securing this revenue cycle data while keeping it accessible to finance staff requires precise controls. Automated encryption secures these fields while maintaining normal, uninterrupted payment operations.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Platform Encryption secures bank routing and account fields for all registered property owners.
  • Step 2 Salesforce Shield Event Monitoring tracks every modification made to these specific payment fields.
  • Step 3 The system automates immediate alerts to finance directors if unexpected changes occur to disbursement records.
Projected ROI & Impact
100% Secured Payment Data
0 Workflow Disruptions
99% Reduction in Unauthorized Edits
10 | Enterprise/Scale: Risk

Threat Automation and Data Protection

The Operational Reality

Protecting massive volumes of tenant and property data from unauthorized bulk downloads is a top priority for housing operations. Relying on periodic manual audits of system exports leaves a gap in oversight. Automated threat detection secures the database instantly without requiring constant human supervision.

Technical Architecture & Workflow
  • Step 1 Salesforce Shield Event Monitoring evaluates all report exports and list views generated by system users.
  • Step 2 The tool identifies abnormally large downloads that exceed standard operational guidelines.
  • Step 3 The automation instantly terminates the user session and blocks the export to prevent unauthorized data removal.
Projected ROI & Impact
100% Real-time Threat Response
24/7 Automated Oversight
0 Manual Monitoring Required