Product Playbooks Product Playbooks

Experience Cloud Playbook for Housing Authorities

Housing authorities face growing administrative mandates while balancing the needs of landlords, residents, and applicants. By deploying Experience Cloud as a unified digital hub, agencies can enhance their existing operations through secure self-service portals and automated workflows. This playbook outlines high-impact pathways to modernize case management, improve voucher utilization, and simplify compliance tracking.

01 | Stage 1: Intake & Scheduling

Digital Applicant Intake and Status Tracking

The Operational Reality

Housing authorities spend countless hours processing paper applications and fielding phone calls regarding waitlist status. This manual intake process results in heavy administrative burdens for caseworkers and frustrating delays for families seeking assistance. Moving to a digital-first submission model reduces redundant data entry and accelerates the initial eligibility screening timeline.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Applicants access a secure, mobile-friendly public portal within Experience Cloud to complete their initial pre-application forms.
  • Step 2 The system automatically generates a unique applicant record and assigns a preliminary waitlist position based on standard preference points.
  • Step 3 Applicants log back into their authenticated profile to view their real-time waitlist status and update their contact information as needed.
Projected ROI & Impact
Expected Outcomes
40% Reduction in Call Volume
100% Digital Data Capture
15 hrs Saved Per Week
02 | Stage 1: Intake & Scheduling

Annual Income Recertification Automation

The Operational Reality

The annual recertification cycle requires significant paperwork to verify income, assets, and household composition. Collecting physical pay stubs and bank statements delays the calculation of tenant rent portions and creates compliance headaches. Digital submission ensures caseworkers receive legible documentation promptly while providing residents an accessible way to fulfill their reporting requirements.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Experience Cloud triggers an automated notification to residents 120 days before their annual recertification date directing them to their resident portal.
  • Step 2 Residents use a guided digital flow to answer household composition questions and upload supporting financial documents directly from their smartphones.
  • Step 3 Caseworkers review the consolidated digital packet in their internal dashboard and click a single button to approve the new rent calculation.
Projected ROI & Impact
Expected Outcomes
30 Days Faster Processing
85% Form Completion Rate
Zero Lost Documents
03 | Stage 1: Intake & Scheduling

Self-Service HQS Inspection Coordination

The Operational Reality

Scheduling Housing Quality Standards inspections often involves extensive back-and-forth phone tag between inspectors, landlords, and tenants. Missed appointments lead to delayed lease-ups and wasted travel time for field staff. Empowering stakeholders to select available time slots directly improves schedule adherence and accelerates the unit approval process.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Landlords access the owner portal to view available inspection time slots based on the predefined availability of agency inspectors.
  • Step 2 The system locks in the selected appointment and displays the upcoming inspection details on both the landlord and inspector dashboards.
  • Step 3 Following the inspection, the inspector logs the pass or fail results directly into the portal for immediate landlord visibility.
Projected ROI & Impact
Expected Outcomes
50% Fewer Missed Appointments
2 Days Saved Per Lease-Up
100% Real-Time Visibility
04 | Stage 1: Intake & Scheduling

RFTA Packet Digital Submission

The Operational Reality

Processing the Request for Tenancy Approval packet is a critical step in voucher utilization that often stalls due to missing landlord signatures or incomplete rent data. Relying on physical drop-offs or mailed packets slows down the leasing process and frustrates property owners. A digital RFTA workflow enhances accuracy and guides owners through all mandatory fields before submission.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Voucher holders and landlords log into their respective portals to initiate a joint digital RFTA submission within Experience Cloud.
  • Step 2 Landlords complete guided input screens detailing unit amenities, requested rent amounts, and utility responsibilities.
  • Step 3 The system validates all required fields are complete before routing the packet to the leasing team for immediate rent reasonableness review.
Projected ROI & Impact
Expected Outcomes
75% Error Reduction
4 Days Faster Approvals
100% Mandatory Field Compliance
05 | Stage 2: Partner Management

Property Owner Onboarding and Retention

The Operational Reality

Recruiting and retaining quality landlords is a persistent challenge for agencies administering Housing Choice Vouchers. Complicated onboarding processes and a lack of transparent support deter property owners from participating in the program. Providing a dedicated owner portal establishes trust and simplifies the initial vendor registration process.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Prospective landlords visit the public-facing owner hub to submit their tax forms, direct deposit details, and management agreements.
  • Step 2 Experience Cloud routes the registration to the finance team for approval and automatically provisions a secure login credential for the new owner.
  • Step 3 Owners use their new dashboard to access digital toolkits, view program announcements, and list available units for voucher holders.
Projected ROI & Impact
Expected Outcomes
20% Increase in Participation
5 Days Faster Onboarding
1 Centralized Resource Hub
06 | Stage 2: Retention & Upsell

Voucher Search Extension and Tracking

The Operational Reality

Families searching for housing often struggle to find suitable units within the standard issuance window. Processing extension requests manually creates an administrative bottleneck for caseworkers trying to maximize voucher utilization. Digitizing this request allows agencies to track search progress and approve extensions quickly without endless paperwork.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Voucher holders approaching their expiration date log into the resident portal to submit a formal extension request.
  • Step 2 Applicants log their housing search efforts directly into a digital tracking log to justify the extension requirement.
  • Step 3 Caseworkers review the documented search history and click to generate an updated digital voucher with a revised expiration date.
Projected ROI & Impact
Expected Outcomes
60% Faster Approvals
100% Search Effort Visibility
15% Higher Utilization Rate
07 | Stage 2: Partner Management

Interim Income Change Automation

The Operational Reality

Unplanned changes in tenant income require prompt interim recertifications to ensure fair rent calculations and prevent hardship. Relying on physical mail for these time-sensitive updates creates backlogs and delays critical rent adjustments. A self-service reporting tool allows residents to submit changes immediately and provides caseworkers with highly organized data.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Residents log into the portal and select the specific type of change they need to report, such as a loss of employment or a new household member.
  • Step 2 Experience Cloud guides them through a dynamic questionnaire that only asks for documents relevant to their specific change type.
  • Step 3 The submission generates an urgent task for the assigned caseworker to review the new income data and issue an adjusted rent notification.
Projected ROI & Impact
Expected Outcomes
14 Days Faster Adjustments
80% Reduction in Walk-Ins
100% Accurate Form Logic
08 | Stage 3: Data Orchestration

Exception Request Data Orchestration

The Operational Reality

Managing requests for reasonable accommodations or Fair Market Rent exceptions requires meticulous documentation and multi-level approvals. Tracking these sensitive requests through email creates disorganized audit trails and compliance vulnerabilities. A centralized portal workflow ensures every step is logged, reviewed, and securely stored.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Residents or their advocates submit medical necessity forms or exception requests through a secure, encrypted portal page.
  • Step 2 Experience Cloud routes the request sequentially through the casework supervisor and the compliance director for necessary approvals.
  • Step 3 The system automatically logs the final decision, timestamps the approval, and generates a formal determination letter for the resident's portal.
Projected ROI & Impact
Expected Outcomes
100% Audit Readiness
3x Faster Approvals
Zero Lost Exception Requests
09 | Stage 3: Risk & Compliance

Automated File Audit Prep and Logging

The Operational Reality

Preparing for HUD audits or internal quality control reviews consumes massive amounts of staff time when relying on physical files. Missing signatures or untracked document versions can lead to negative audit findings and administrative warnings. Digital tracking ensures all resident and landlord actions are permanently recorded with clear timestamps.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Experience Cloud automatically applies a digital date and user stamp to every document uploaded and every form submitted by portal users.
  • Step 2 Compliance officers utilize a dedicated internal dashboard to filter records by program type and randomly select files for quality control reviews.
  • Step 3 The system generates a clean, read-only digital binder of the selected file that can be easily reviewed by external auditors.
Projected ROI & Impact
Expected Outcomes
40 hrs Saved Per Audit
100% Timestamp Accuracy
95% Fewer Missing Signatures
10 | Stage 3: Revenue Cycle

Housing Assistance Payment Inquiry Resolution

The Operational Reality

Finance departments spend a significant portion of their week fielding calls from property owners regarding the status of their monthly Housing Assistance Payments. This reactive inquiry process distracts staff from core accounting duties and creates friction with landlord partners. Providing direct financial visibility empowers owners to find their own answers instantly.

Technical Architecture & Workflow
Experience Cloud Workflow
  • Step 1 Internal finance staff upload the monthly HAP ledger directly into the Experience Cloud secure document repository.
  • Step 2 Experience Cloud parses the data and displays individualized payment histories and direct deposit dates on each respective landlord's dashboard.
  • Step 3 Landlords log in to view their payment status, download historical statements for tax purposes, and submit specific billing questions through a dedicated support form.
Projected ROI & Impact
Expected Outcomes
80% Drop in Payment Calls
24/7 Landlord Access
20 hrs Saved per Month